Bosch

Description

Bosch Thermotechnik GmbH is a leading European manufacturer of energy-efficient heating products and hot water solutions. The company has international and regional brands and offers revolutionary technologies for residential buildings as well as for commercial and industrial applications. With its fascinating products, Bosch Thermotechnik GmbH improves the quality of life for people all over the world.

Statement of the jury

Following a four-year implementation process, the Junkers brand and its key core values were completely merged with Bosch brand for the heating sector. This resulted in a new heating technology brand, whose newly developed brand core »Professional Easiness« unites the best aspects of two large companies in a new and ultra-modern brand identity. The self-confident presentation cleverly utilises the global power of the umbrella brand in order to stand out from the competition. An exemplary and confident piece of branding work.