DELA Lebensversicherungen

Description

»Carry each other’s burdens« – DELA’s guiding principle clarifies that the company isn’t just another typical insurer. Founded in 1937 in the Netherlands, over 4 million customers trust the DELA cooperative. Not only in the Netherlands and Belgium, but now also in Germany. The DELA community gives its members protection and the best possible support across all customer lifestyles with their various needs. This special DNA can be felt everywhere, from communication to services.

Statement of the jury

The brand image of DELA (Germany) convinces with its handling of a difficult topic in which there is hardly any potential for differentiation from the established competition. The fact that DELA nevertheless manages to stand out clearly shows how intensively and carefully it has dealt with its own brand in relation to customer needs. The result is a special brand DNA as practised in the form of »Thinking for One Another«. For DELA, the »family« whom the customer wants to protect is defined by that individual. That this is somewhat atypical for many insurers only makes it all the more appealing to the customer. A work of branding that is consistently clean in both its content and form. From a nobody within Germany to a strong competitor in the German market.