LAGO

LAGO

Description

The LAGO brand: many facets, one profile. Clear, sustainable, unique: The LAGO shopping centre in Konstanz on Lake Constance is a modern brand with a strong personality. It lives out its USP as a »unique shopping experience on the lake« with a consistent customer approach, perfectly synchronised 360° measures and local values such as »clarity, variety and regionality«. The targeted brand communication is effective: LAGO is loved by both customers and lessees.


Statement of the jury

The LAGO Shopping Centre combines the experience of shopping with a lakeside feeling, and expresses this attractive combination in a modern and unmistakable way in both form and content. The idea of incorporating the symmetry of the lake’s reflection as a design element is a beautiful one, creating a high recognition factor while at the same time allowing for a high degree of flexibility in terms of content. Visitors to the shopping centre thus encounter the campaign’s motifs in a varied and charming way. A beautiful presentation that has perfectly translated the theme of »the lake« into the brand core. A great overall experience, with all values perfectly conveyed.

Gold

Excellent Brands
Trade, Retail and e-Commerce

Company/Client