Braun Household

Description

The endless opportunities in the modern world make life anything but simple. And in a world that tirelessly demands more, Braun designs with less. We practice essentialism, identifying what is absolutely necessary to balance aesthetic and utility. Simplicity to make products easier to use superior technology grounded in human needs and unrivalled craftsmanship that creates desire. When Braun designs a product, it focuses on what matters, so you can get what really matters. Braun: Designed for what matters.'

Statement of the jury

The Braun Household brand benefits from the charisma of the original and long-established German brand and its former chief designer Dieter Rams, whose designs set standards within industrial design that are still valid to this day. It is therefore no surprise that the Braun Household brand has also made design the core of its strategy, as consistently expressed in all areas of its branding work. The result is a presentation that is as high-quality as it is recognisable in every respect, and that knows how to present itself in a contemporary way while at the same time ensuring that Braun’s original DNA remains tangible in every detail.