Freies Theater Hannover

Freies Theater Hannover

Description

The virtual theatre stands out due to the diversity of its 18 member theatres. The relaunch of the umbrella brand with the help of Bureau Hardy Seiler and Created by Monkeys aggressively positions this characteristic using the not-equal sign as a figurative mark – formed from the initials FTH. In interplay with an abstract artistic composition, a colourful, vivid work of art emerges that could hardly be more diverse. This key visual is regularly redesigned along with the programme.

Winner

Industry Excellence in Branding
Culture and non Governmental Organisation