StrikoWestofen, GIFA 2015
Communication target of the trade fair stand for the smelting furnace manufacturer StrikoWestofen: make the brand position of the world market leader tangible. Dominance and product quality are symbolised by the corporate colours red and white in piano lacquer look. A generous spatial experience is generated by the diagonal central axis of the trade fair stand. The grandstand arrangement of the meeting area directs attention to the reference product at the centre of the architecture.