Robert Bosch GmbH – Von Innovation zur Faszination
Description
Vibrant, diverse, dynamic: with its new brand identity “From Innovation to Fascination”, Bosch is underlining the company’s digital transformation to a provider of solutions for connected living. The new corporate design pushes the emotional aspects of the brand promise “Invented for life” to the fore. With more colours and a new language of imagery and form the usage is more flexible than before and fits the need of a modern global brand strategy.
Winner
Excellence in Brand, Strategy & Creation
Brand - Strategy