Red Wing Shoes

Description

Design, planning and implementation for Red Wing Shoes European retail locations. The tradition and long history of the brand are reflected in the overall design and use of historic (recycled) and specially-selected modern materials, highlighted by the company’s leather, on a variety of surfaces that will “age” similarly to the trademark boots for sale in the shop. The material mix was created through research and analysis of company historical records to develop a material pool from which the store design was made.

Statement of the jury

The store design beautifully reflects the tradition and spirit of the Red Wing Shoes brand in the design vocabulary and selection of materials used, such as the original Red Wing leather and historic decorations. Visitors experience a product world that recalls a scenic backdrop to a stage production and skilfully combines the shapes, colours and materials of a past era with contemporary elements and the corporate design of the brand to create a homogeneous brand experience. A distinctive store design that lets visitors experience the brand world with all their senses, thus boosting customer retention.