DFL Brand Refresh

Description

In connection with a brand refresh for Bundesliga, DFL Deutsche Fußball Liga has updated the Bundesliga logo, the TV opener and the graphics to bring them into line with the digital era. The primary focus is on “digital first” and a flat design. Whereas this player and the logo itself had a 3D look, the flat-design logo now comes in a 2D design. The logo forms part of the completely revised corporate identity kit.