Kia Stinger x Paul van Dyk Experience

Description

In 2017 as part of the Kia Stinger launch campaign, Kia Motors acquired internationally renowned DJ and music producer Paul van Dyk as a brand ambassador for their new flagship model. The multi-channel influencer marketing collaboration included three brand stories with the artist, his song “I Am Alive” and various money-can’t-buy events at the International Motor Show in Germany or the Dreamstate Festival in California. The branded content generated over 4 million views and a gigantic media buzz.