Neue MDR-Markenstrategie

Description

In times of radical changes in the media world, MDR is implementing an ambitious and innovative brand strategy. MDR is the first German media provider to stretch its former vertical channel brands into horizontal, convergent TV/radio/online and event brands. It has modernized its brand design, unified the brand management and developed modern control instruments. This enables MDR to improve brand strength and provides a positive value contribution of brands to the company’s success.