Evonik-Anzeigenserie PLEXIGLAS®-Motive „Black and Bright“

Evonik-Anzeigenserie PLEXIGLAS®-Motive „Black and Bright“

Description

What does the specialty chemicals group Evonik have to do with car design? The answer is: PLEXIGLAS®. That’s because the multifaceted ways in which this Evonik plastic can be formed open up new possibilities for automotive designers. To illustrate the material’s full range of applications, the series of ads showcases two contrasting PLEXIGLAS® products: transparent coloured PLEXIGLAS® for new lighting concepts, and jetblack, high-gloss PLEXIGLAS® Piano Black for radiator grille, pillar trim and co.

Winner

Excellence in Brand Strategy, Management and Creation
Brand Creation - Print

Implementation/Agency