Schwarzkopf Professional SalonLab

Schwarzkopf Professional SalonLab

Description

Schwarzkopf Professional SalonLab™ revolutionizes personalised hair care with new, cutting-edge digital technology. From near-infrared hair diagnostics and augmented reality colour consultation, to creating personalised, on-demand hair care products – a digital ecosystem for quantifying and customising the hair care experience, propelling hair salons into the digital age.


Jury statement

The trend toward personalisation through digital technology is extending to a growing number of sectors – and now with Schwarzkopf SalonLab, it has reached the hair care industry. This in turn has opened up an intriguing new path from the analogue realm to a dynamic digital future.

Best of Best

Excellence in Branding
Product Brand of the Year