Schwarzkopf Professional SalonLab

Description

Schwarzkopf Professional SalonLab™ revolutionizes personalised hair care with new, cutting-edge digital technology. From near-infrared hair diagnostics and augmented reality colour consultation, to creating personalised, on-demand hair care products – a digital ecosystem for quantifying and customising the hair care experience, propelling hair salons into the digital age.

Statement of the jury

The trend toward personalisation through digital technology is extending to a growing number of sectors – and now with Schwarzkopf SalonLab, it has reached the hair care industry. This in turn has opened up an intriguing new path from the analogue realm to a dynamic digital future.