Bilfinger SE

Bilfinger SE

Description

Bilfinger’s new communications strategy for the company turnaround: repositioning of the Bilfinger brand as “One Company, One Brand” with a globally valid corporate design and a single company logo; positioning of the new CEO Tom Blades with an individual CEO profile and the 2-4-6 formula. Content: Bilfinger has 2 service lines, 4 regions, 6 industries. Plus implementation of the new brand experience through a relaunch with website, image film and digital magazine.

Winner

Industry Excellence in Branding
Industry, Machines & Engineering

Company/Client