Bilfinger’s new communications strategy for the company turnaround: solution: harmonization, simplification and repositioning of the Bilfinger brand to “One Company, One Brand”. A globally valid corporate design with a single logo for all 200 companies. With a new marketing approach, the highly technical topics were placed in a very emotional and exciting context. An image film launched the rebranding and underscores the previous corporate claim “We Make It Work”.
Bilginger’s self-assured and serious positioning as a leading international industrial services provider is highly persuasive across all touch points, and is at the same time appealing – thus inspiring trust amongst the company’s clientele.