Clariant VR – Color Galaxy

Clariant VR – Color Galaxy

Description

The European Coatings Show in Nuremberg is the world’s largest trade fair for paints and pigments. For Clariant we wanted to give visitors an unforgettable experience. By VR we transported visitors to a galaxy of colours in which they made their own screen in the form of the Clariant trademark before designing it with virtual painting tools. The visitors standing open-mouthed with amazement was confirmation for us that the experience was an outstanding success and got Clariant a lot of attention.

Winner

Excellence in Brand Strategy, Management and Creation
Brand Creation – Brand Experience, Fairs & Exhibition

Implementation/Agency