Here

Description

The cartographic services company Here aims to become a provider of location-based data, and the company’s reorientation should be made visible in its corporate design. Here wanted to keep its brand logo while adding new elements and colours. Our idea was to use the missing piece of the letter “h” in the logo and make it a design element – like a symbol used to indicate a location. As every location offers unlimited possibilities, the triangular symbol can be used to open up many levels.

Statement of the jury

The new Here corporate design makes a very modern, elegant, and high-quality impression with its expansive, colour-coded surfaces. The re-addition of the corner is a nice detail, as it both has functional significance and makes a considerable contribution to the brand’s new identity. Clean solution, solid work.