Famigros is Migros’ family club, providing benefits for families with children, and the club has grown rapidly in scope and members over the last few years.. New sections have also been added, including events such as the “Famigros Ski Day” and the Migros’ children’s club was integrated into the family club. Communication relating to Migros’ baby/kids range also feature Famigros branding. These developments have resulted in challenges that have shown the limitations of Famigros’ previous brand design.
The new design of the umbrella brand known as Famigros enhances the brand’s already positive positioning, while still managing to clearly differentiate the brand’s various events and leisure time activities from each other. This represents superb and contemporary brand positioning that appeals to the whole family.