comdirect MoBox

comdirect MoBox

Description

The functionality and design of the MoBox App were specially conceived and developed to reflect the user habits and needs of younger account holders. The focus is on providing an introduction to banking transactions, thereby making it easier for users to manage their own accounts on mobile devices. The design of the app can be customised according to personal preferences by integrating pictures for profile, backgrounds, contacts and savings targets.


Jury statement

comdirect MoBox is the only banking app in Germany developed specially for children and young people, creating a unique selling point. The feature enabling users to personalise the app design is particularly popular amongst young people and makes the app even more appealing. This tool is as powerful as it is cool, to get the attractive target group of children and young people excited about the comdirect brand early on in the game.

Gold

Excellence in Brand Strategy, Management and Creation
Brand Creation – App