BMW i & Samsung VR
Description
The BMW i & Samsung Virtual Reality Experience teleports the user into a captivating, branded world through the combination of high- resolution 3D Models and live-action footage. In step 1 of the VR product experience, the user can choose between the BMW i3 and BMW i8 models. Afterwards, the vehicle can be fully configured. Finally, the personalised vehicle can be taken on an exciting ride through the breathtaking scenery of Lisbon.
Winner
Excellence in Brand Strategy, Management and Creation
Brand Creation – App