air-lux

Description

With a new attitude, an appearance atypical for the industry with a lot of white space and a refreshingly bold tonality, the air-lux brand creates a clear differentiation from competitors and clearly conveys the most important messages. The handling of typography utilises the massive robustness of the material and the horizontality of the sliding window system. Subtle use of transparencies achieves a “glass effect”. Agency: SNK Identities AG, Zurich.

Statement of the jury

air-lux’s branding communicates visually, along with the tonality that the brand represents. We were impressed by the fact that the company’s branding covers the whole gamut of touch points (which are somewhat difficult to convey owing to their technical nature) and renders the brand exceptionally appealing.