ALDI SÜD – Krumme Dinger

Description

Less waste and more awareness: by launching information campaigns and targeted promotional activities, we are committed to raising consumer awareness of food wastage. In this context, we have also initiated our Krumme Dinger campaign and have been offering products under this name since 2017. Customers who buy our “imperfectly shaped produce” make a conscious decision to purchase food with slight imperfections in the battle against waste.