Württembergische Versicherung „Ihr Fels in der Brandung“

Württembergische Versicherung „Ihr Fels in der Brandung“

Description

The long-established insurance company Württembergische Versicherung has always been synonymous with dependability: a highly relevant message that needed to be communicated in an up-to-date brand relaunch. To this end, the slogan “Der Fels in der Brandung” [“Solid as a Rock”] was charged with new meaning and evolved into an autonomous brand world. Its various elements form a flexible platform that allows all communication to be executed consistently in the long term.

Winner

Excellence in Brand Strategy, Management and Creation
Brand Design