Accenture – Make a difference

Description

In the middle of the “war for talent”, Accenture is searching for new employees and is no longer solely competing with business consultancies. Especially the number of female applicants is intended to increase. The campaign renounces the use of cliches and stereotypes and rather focusses on the key female career goal – a healthy work-life balance. With the claim “Be yourself and make a difference” the brands most successful employer branding campaign so far originates.