Ueberholz Olive tree

Ueberholz Olive tree

Description

We build atmosphere: in the centre of the 42 sqm stand, a 350-year-old olive tree in a Mediterranean landscape becomes representative of the product – changeable in light and expressiveness. Different daylight situations, acoustic and olfactory stimuli create different atmospheres and moods – a precise realization of the motto. This stands as a symbol for the work of Ueberholz.

Special Mention

Excellence in Brand Strategy, Management and Creation
Brand Creation – Brand Experience, Fairs & Exhibition

Company/Client

Implementation/Agency