Bank Coop wird Bank Cler.
Radical rebranding from stagnant Bank Coop to Bank Cler: A consistent challenger strategy, a new name, an unconventional tone of voice and a bold, fresh design create a completely different Swiss retail bank. “Cler” is Rhaeto-Romanic and means clear or simple. The design breaks with industry conventions and feels fresh and digital. The bright Cler blue and the large C supersign create strong impact. The typeface is customized for banking use.