mamalila

mamalila

Description

mamalila was born from the intimacy of carrying and this feeling of belonging; that together with the desire to act responsibly and authentically shapes the entire brand. A sophisticated design combined with high functionality and a social conscience. Our jackets accompany parents through very special times and therefore must also be special in themselves. They evolve with the situation, are versatile and sustainable in the best sense. Our jackets offer more!


Statement of the jury

Since its inception about a decade ago, mamalila has successfully positioned itself as a quality brand with a clearly formulated USP and a believable philosophy that speaks to the hearts and minds of the brand’s target audience. This still relatively small but extremely innovative company has realised that it can only maintain its lead over the increasingly stiff competition – the company remains the market leader in the babywearing jacket sector – if it continues to pursue its brand strategy as systematically as it has in the past, and keeps optimising its product portfolio.

Gold

Industry Excellence in Branding
Kids & Toys

Company/Client