Lufthansa Systems

Lufthansa Systems

Description

Lufthansa Systems GmbH & Co. KG was newly founded in April 2015. Its reputation as a forward-looking aviation IT provider is strenghtened by a consistent brand communication, internally and externally. A holistic brand management supports the brand and differentiates it from the competiton.


Statement of the jury

The Lufthansa Systems brand has repositioned itself. The new orientation also shapes the company’s branding, which actively harnesses the enthusiasm, love and passion for the future of the airline industry and consistently reflects these right down to the tiniest detail. The website is impressively well-crafted, with a clean, coherent and user-friendly design that pleasantly refrains from the conventional imagery – depicting exclusively aircraft technology – and for this reason alone genially distinguishes itself from the competition. In the jury’s opinion, this is a superb achievement, which is still rare for division websites of this type.

Excellence in Branding
Corporate Brand of the Year