LAMY

LAMY

Description

In 1966, the LAMY 2000 established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. With perfect functionality and timeless modern aesthetics, it is still inspiring writing enthusiasts around the world – and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.


Statement of the jury

In 1966, Lamy launched the LAMY 2000, thus beginning the impressively consistent brand work that has continued for over fifty years. For lovers of fine writing instruments around the globe, the Lamy brand today is not only the epitome of outstanding design, top quality and flawless functionality, but also stands for coveted lifestyle products with which people can express their individual tastes. Thanks to exemplary brand management, Lamy has unerringly matured into a cosmopolitan, globally relevant brand and is thus optimally equipped for the beginning of a new era.

Excellence in Branding
Product Brand of the Year