Feuerring

Description

Barbecue on Art. – The Feuerring experience: Sculptural form, a fireplace, a place of togetherness. Archaic fire, aesthetically conceived, perfect workmanship and innovative in its functionality. Full enjoyment: All year round, the inwardly sloping steel rings fixed to elegant trays can be used to BBQ, so that encounters and friendships can be experienced all the time around an ever-burning flame. Unique in its kind because it is stripped to the essentials.

Statement of the jury

Of course one can say of the Feuerring brand that the beautifully designed appearance and content of the communication perfectly presents the products, that a carefully structured sales and marketing organisation drives the brand, and that many other criteria for coherent and convincing branding have been met – but in the end there is one main reason for the success of this lovely brand: behind it you’ll find people who want to convey the experience of Feuerring with all of its functional advantages as well as the emotional and social aspects – in short, their own enjoyment of grilling. This is what an authentic brand looks like in practice.