BRETZ

Description

It’s the passion, the untamed creativity of Bretz that leads them to a polarizing brand since 1895. Colourful vitality in opposition to the monotony of everyday life. Aware of its free-spirited, deviant mind. Bretz thinks big and stays rooted in Germany, loyal to its tradition. The character of its furniture fills a room with joy.

Statement of the jury

Bretz has established itself as a venerable, traditional brand for extraordinary, unconventional home furnishings. Each piece of furniture is distinctive, with its own unique charisma. These are eyecatchers with high emotional value, whose names – e.g. “Gaudi” or “Monster” – underscore the respective character of the furniture. The polarization created by the furnishings is part of the strategy and is certainly one of the main reasons for the popularity of the Bretz brand. Another is the reliable quality “made in Germany”. But Bretz also knows how to stage its brand effectively to catch the public’s attention with its wonderfully crazy image in high-quality brand stores and with corresponding communication. All of this shows how well the company has thought things through down to the last detail.