Merkur Versicherung – A new handwriting

Merkur Versicherung – A new handwriting

Description

Merkur is the oldest insurance company in Austria, with rigid hierarchies. In 2014, a new corporate culture of partnership was introduced. The company now has a “new handwriting.” This was deployed literally in the planning of the Annual Report for 2014. For the first time, the entire Annual Report was written by hand by those who had also written the success story of the year: by everyone in the team, such as assistants, trainees, janitors, IT staff and CEOs.

Winner

Excellence in Brand, Strategy & Creation
Brand Campaign - Classic & Print Internal

Implementation/Agency