Audi A4 Launch

Description

For Audi AG, the agencies ENVY and COSALUX staged a series of events for the nationwide launch of the new Audi A4 models, making Audi’s claim “Vorsprung durch Technik” the conceptual focus. At nine flagship stores, the most important customers and partners were amazed by high-class music performances and catering combined with digital state-of-the-art media. Emotionally charged by virtual and augmented-reality elements, event and brand became a memorable experience.