Gyroflight Odenwald

Description

The German market had so far featured familiar and technical logos. In that context, a gycopter really stood out. The client wanted to focus on “fun activity” customers.So we developed a rather fun-looking logo: a likable character in the shape of a toucan, inspired by airplane “nose-arts”. Adding “solid” storytelling, we began with the owner’s/pilot’s roots in Venezuela. Of all domestic birds the exotic toucan was a perfect fit for the “easy” pilot and the “cheerful”, “colourful” and “friendly” company.