Jakobsberg Hotel & Resort

Description

The hotel, formerly called “Haribo-Hotel”, got its nickname from the owner and Haribo founder Dr Hans Riegel and was administered by a management company after his demise. The new brand strategy has positioned the hotel as a unique destination and hideaway for meetings, incentives and discerning FITs. The diversity of the resort, featuring the hotel, restaurants, an 18-hole golf course, hunting ground and vineyard, is both a challenge and the USP for marketing communications.