MagentaEINS

MagentaEINS

Description

In today’s complex digital world the Deutsche Telekom is determined to make people’s lives as simple as possible. This was the inspiration for MagentaEINS. The customer now gets “Everything from a single source”: from making calls at home and mobile surfing to digital television. Since its launch MagentaEINS has undergone continuous further development and has already convinced three million customers in seven European countries.


Statement of the jury

The cleverly designed and produced Content Platform in the form of the brand-derived Familie Heins has permitted MagentaEINS to position itself very successfully. Familie Heins works because it’s something that anyone can identify with; a family that uses various communication and entertainment options as naturally as if they were a single entity, regardless of where they are. The MagentaEINS brand was innovatively and very consistently spun out of Telekom. A beautiful example of far-sighted brand management which has been perfectly implemented across the board with brand and marketing.

Excellence in Branding

Company/Client