Comprehensive. Expert. Impartial. The German Brand Awards give unique visibility to successful brands. Their judges and organisers are independent, and their criteria are transparent. A contact list of over 315 million names, the overwhelmingly positive response from companies, agencies and service providers, and more than 1,200 entries submitted testify to the huge amount of interest generated by this prize for excellence in brand management
The quality of an award can be judged
from the organisation behind it.
The German Brand Awards is a competition organised by the German Brand Institute. This Institute was founded by the German Design Council and the consulting firm GMK Markenberatung in order to strengthen brand management as a critical success factor for companies competing in both the domestic and international markets. The award is intended to function as a catalyst in the German brand sector, bringing together the most important brand manufacturers and sparking dialogue. With the German Brand Awards, the Institute has created one of the most important prizes available to German brands.
Knowledge exchange at the
German Brand Convention.
The German Brand Convention takes place on the occasion of the awards ceremony in Berlin. The dialogue format with selected prize winners of the competition ensures a well-founded exchange of knowledge on current questions of brand work and supports cross-industry networking.
Take your place in
the circle of the elite.
The German Brand Awards provide an excellent forum for showcasing the work you have done with your brand. They place you in the circle of the elite, in the eyes of all the world: in addition to customised communications and your presence in the gallery of winners, with all the associated PR, the gala evening for winners, held in Berlin, provide an unrivalled opportunity for networking and building your media presence.
Your road to
success starts with
The German Brand Awards competition is open to companies, agencies, service providers and marketers from all sectors worldwide. The panels of experts at the German Design Council decide on admission to the contest.
The benefits for you as
a winner or nominee.
Benefit from the widest reach
Become part of a unique network
Increase your visibility in social media
Celebrate your success at the award ceremony
Inspiration and exchange at the German Brand Convention
Professional pictures in front of our photo wall
Comprehensive and regular press work
Content for your communication: Jury statement
Permanent presentation in the online gallery
Exclusive entry in the catalogue
Communicate success with the labels
Valuable awarded with the certificates
A noble highlight is the price sculpture
Take advantage of the offer of our marketing service
Knowing how and where
The German Brand Monitor
The German Brand Monitor is the country’s most extensive study on trends and success factors in modern brand management. Published by the German Design Council and GMK Markenberatung, the study regularly examines the status quo in German brand management – and provides valuable assistance for companies and agencies with regard to brand strategies.
A brand can only be successful if it is thought, developed and implemented holistically. But: Brand positioning is too seldom used as a leading tool across all corporate divisions. This is a key result of the decision-maker study “German Brand Monitor 2021/2022”. The fifth edition of the largest German-language brand study shows where the most important challenges for brand decision-makers currently lie.