Acclaim for
brands and
their makers

Comprehensive. Expert. Impartial.

The German Brand Awards give unique visibility to successful brands. Their judges and organisers are independent, and their criteria are transparent. A contact list of over 315 million names, the overwhelmingly positive response from companies, agencies and service providers, and more than 1,200 entries submitted testify to the huge amount of interest generated by this prize for excellence in brand management.

 

Registration for the German Brand Award 2024 is now open!

 

Inform yourself now!

 

Photo: German Brand Day 2023 - stage 1, in Berlin (Credits: Daniel Banner)

 

Knowledge exchange at the German Brand Convention

 

The German Brand Convention will take place on the occasion of the award ceremony in Berlin on 15 June 2023 at the Verti Music Hall Berlin. The dialogue format with selected winners of the competition ensures a sound exchange of knowledge on current issues of brand work and supports cross-industry networking.

 

THE PROGRAMME 2023

Photo: Daniel Banner

 

Your road to success starts with your participation

 

The German Brand Awards competition is open to companies, agencies, service providers and marketers from all sectors worldwide. The panels of experts at the German Design Council decide on admission to the contest.

 

Photo: German Brand Convention 2023 - Gala Dinner, in Berlin (Credits: Daniel Banner)

 

Take your place in the circle of the elite

 

The German Brand Awards provide an excellent forum for showcasing the work you have done with your brand. They place you in the circle of the elite, in the eyes of all the world: in addition to customised communications and your presence in the gallery of winners, with all the associated PR, the gala evening for winners, held in Berlin, provide an unrivalled opportunity for networking and building your media presence.

 

What the Award offers

Benefit from wide reach

With a gross reach of around 315 million contacts annually, the German Brand Award is the marketing award with the widest reach in the German-speaking world and is becoming increasingly international. In the direct competitive environment, the German Brand Award ranks first nationally and second internationally.

Become a part of a unique network

The award winners and jury members and the speakers at the German Brand Convention form a unique network of brand and marketing experts: Make new contacts with real personalities.

Increase your visibility on social media

We accompany the jury meeting, the German Brand Convention and the award ceremony together with the winners in social media - through mentions e.g. on LinkedIn we increase your visibility.

Celebrate your success at the awards ceremony

As an award winner, you will receive two tickets to the exclusive award ceremony in Berlin. During the gala dinner, the Best of Best winners will be honoured and the Personality Award will be presented on stage.

Inspiration and exchange - German Brand Convention

The German Brand Convention will take place in conjunction with the awards ceremony. The focus is on dialogue - not only on stage. Representatives from large German companies, the trade press and, of course, all the winners of the German Brand Award will exchange their knowledge, interdisciplinary and across industries.

Professional photos in front of the photo wall

As a winner, you can have professional photos taken with your award during the award ceremony. Already on the evening of the award ceremony, the photos are available for download and can be used for your own press and social media activities.

Comprehensive press relations

We regularly inform the daily, business and trade press about the most important steps and results around the call for entries, jury meeting and award ceremony via comprehensive press distribution lists. In addition, we communicate the award to decision-makers from business, politics and the media and invite them to our networking events - e.g. at the award ceremony we draw their attention to the winners.

Content for your communication: The jury statement

"Gold", "Best of Best" and "Winner" prizewinners are provided with a short statement by the jury. This is published in the online gallery next to the entry and can also be used by the award winners in their own communication.

Presentation of your submission in the online gallery

Each competition entry is presented in our online gallery at www.german-brand-award.com including a link to the company website. Award participants are permanently present here with their submission - beyond the award ceremony.

A label to strengthen your brand

We will provide you with your winning label, which you may use from the end of the communication period! Communicate your award success by using the label - on websites, in digital communication, in signatures, in print, on product packaging and in advertising measures.

High-quality award certificate

You will receive two copies of your winner's certificate in a high-quality frame. You can receive these at the award ceremony or alternatively afterwards by post.

A noble highlight is the prize sculpture

Gold and Best-of-Best award winners also receive an award sculpture - a real highlight, e.g. for your company foyer. Best-of-Best sculptures are presented exclusively on stage during the show.

Take advantage of our marketing service

As a winner, you will receive exclusive access to our marketing services. Here you can order additional marketing items for your award, such as acrylic glass certificates.

An award of quality - A lot of experience in the background

 

The German Brand Awards is a competition organised by the German Brand Institute. This Institute was founded by the German Design Council and the consulting firm  GMK Markenberatung  in order to strengthen brand management as a critical success factor for companies competing in both the domestic and international markets. The award is intended to function as a catalyst in the German brand sector, bringing together the most important brand manufacturers and sparking dialogue. With the German Brand Awards, the Institute has created one of the most important prizes available to German brands.

 

More about the German Design Council

The German Brand Monitor - Knowing how and where brands work

 

The German Brand Monitor is the country’s most extensive study on trends and success factors in modern brand management. Published by the German Design Council and GMK Markenberatung, the study regularly examines the status quo in German brand management – and provides valuable assistance for companies and agencies with regard to brand strategies.

 

A brand can only be successful if it is thought, developed and implemented holistically. But: Brand positioning is too seldom used as a leading tool across all corporate divisions. This is a key result of the decision-maker study “German Brand Monitor 2021/2022”. The fifth edition of the largest German-language brand study shows where the most important challenges for brand decision-makers currently lie.

 

to the German Brand Monitor

Press and the media

 

 

It goes without saying that the German Brand Awards provide professional PR and targeted use of media. On our press page we provide news and information on current events, as well as downloadable logos and PR material.

 

to the press page

Partner

WundV - Medienpartner des German Brand Award