Acclaim for
brands and
their makers.

Comprehensive. Expert. Impartial. The German Brand Awards give unique visibility to successful brands. Their judges and organisers are independent, and their criteria are transparent. A contact list of over 315 million names, the overwhelmingly positive response from companies, agencies and service providers, and more than 1,200 entries submitted in the Award’s second year testify to the huge amount of interest generated by this prize for excellence in brand management

The quality of an award can be judged
from the organisation behind it.

The German Brand Awards is a competition organised by the German Brand Institute. This Institute was founded by the German Design Council and the consulting firm GMK Markenberatung in order to strengthen brand management as a critical success factor for companies competing in both the domestic and international markets. The award is intended to function as a catalyst in the German brand sector, bringing together the most important brand manufacturers and sparking dialogue. With the German Brand Awards, the Institute has created one of the most important prizes available to German brands.

More about the German Design Council
more about GMK Markenberatung

Photo: Manuel Debus

Knowledge exchange at the
German Brand Convention.

The German Brand Convention takes place on the occasion of the awards ceremony in Berlin. The dialogue format with selected prize winners of the competition ensures a well-founded exchange of knowledge on current questions of brand work and supports cross-industry networking.

Picture: Manuel Debus

Take your place in
the circle of the elite.

The German Brand Awards provide an excellent forum for showcasing the work you have done with your brand. They place you in the circle of the elite, in the eyes of all the world: in addition to customised communications and your presence in the gallery of winners, with all the associated PR, the gala evening for winners, held in Berlin, provide an unrivalled opportunity for networking and building your media presence.

Your road to
success starts with
your participation.

The German Brand Awards competition is open to companies, agencies, service providers and marketers from all sectors worldwide. The panels of experts at the German Design Council decide on admission to the contest.

The benefits for you as
a winner or nominee.

Benefit from the widest reach

With a gross audience of around 315 million contacts per year, the German Brand Awards is the marketing award with the highest reach in German-speaking countries and is becoming increasingly international. In the direct competitive environment, the German Brand Awards ranks number 1 nationwide and second place internationally.

Become part of a unique network

The awardees and jury members of the award and the speakers of the German Brand Convention form a unique network of brand and marketing experts: make new contacts with real personalities.

Increase your visibility in social media

We accompany the jury meeting, the German Brand Convention and the award ceremony together with the winners in the social media - by mentioning e.g. LinkedIn we increase your visibility.

Celebrate your success at the award ceremony

As a prize winner, you will receive two tickets for the exclusive award ceremony in Berlin. As part of the gala dinner, the Best of Best winners will be honored and the Personality Award will be presented on stage.

Inspiration and exchange at the German Brand Convention

The German Brand Convention will take place during the award ceremony. The focus is on dialogue - not just on stage. Representatives from large German companies, trade press, and of course all winners of the German Brand Award exchange their knowledge, interdisciplinary and cross-industry.

Professional pictures in front of our photo wall

As a winner you can have professional photos taken during the award ceremony with your award. The photos will be available for download on the evening of the award ceremony and can be used for own press and social media activities.

Comprehensive and regular press work

We regularly inform the daily, business and trade press via comprehensive press releases about the most important steps and results in connection with the invitation to tender, the jury meeting and the award ceremony. In addition, we will communicate the award to decision-makers from business, politics and media and invite them to our network events - eg. At the award ceremony, for example, we draw your attention to the winners.

Content for your communication: Jury statement

Gold and Best of Best winners will receive a short statement from the jury. This will be published in the catalogue as well as in the online gallery next to the article and can also be used by the award winners in their own communication.

Permanent presentation in the online gallery

Each competition entry will be presented in our online gallery at www.german-brand-award.com, including links to the company page. Award participants are here permanently present with their submission - beyond the award ceremony.

Exclusive entry in the catalogue

All award-winning brands and projects are presented in the catalog of the German Brand Award with a picture, text and company information. Gold and Best of Best projects receive a two-page entry.

Communicate success with the labels

We will provide you with the appropriate winner label, which may be used from the end of the communication block. Communicate your success in the award with the use of the label - on websites, in digital communication, in signatures, in print, on product packaging and in advertising.

Valuable awarded with the certificates

You will receive two copies of your winning certificate in a high-quality frame. These can be accepted at the award ceremony or sent to you by post.

A noble highlight is the price sculpture

Gold and Best of Best winners will also receive a prize sculpture - a real highlight, for your corporate foyer e.g. Best-of-Best sculptures will be presented exclusively on stage during the show.

Take advantage of the offer of our marketing service

As a winner you get exclusive access to our marketing services. Here you can order additional marketing articles for your award, such as acrylic glass certificates e.g.

Brand, makers, and what inspires them:
the German Brand Monitor 2019/2020

Brands are an important factor in business success. Naturally, you want to manage your own brand successfully – but where do you start? You’ll find some valuable tips in the German Brand Monitor: the magazine publishes regular studies on trends and developments in brand management in Germany – and provides brand manufacturers, companies, consultants and agencies with ideas on how to approach their own brand management strategy. The latest edition includes its first feature on the challenges of digital brand management.

German Brand Monitor is Germany’s largest decision-maker study on trends and developments in brand management. The magazine is published by the German Design Council and GMK Markenberatung.

 

 

More details about the German Brand Monitor (german)
order the new edition now

Press and the media -
a unique forum
for communication

It goes without saying that the German Brand Awards provide professional PR and targeted use of media. On our press page we provide news and information on current events, as well as downloadable logos and PR material.

The German Brand Awards press page


Partner

WundV - Medienpartner des German Brand Award