Stuttgarter Indexrente index-safe

Stuttgarter Indexrente index-safe

Description

The campaign is as progressive as index annuity itself. A modern express train as key visual with great symbolic significance leads the fast and reliable way into the future. Because customers want to jump on the train of provision and then attain the target quickly, comfortably and safely: a financially secure life in old age. The high-tech style and appearance of this artwork is unique in the sector. It underscores the innovative power of this product and strengthens the brand promise.

Winner

Excellence in Brand, Strategy & Creation
Brand Campaign - Classic & Print External