ALDI SÜD

Description

The demands on ALDI SÜD’s corporate branding have increased: The purpose of our company logo is to represent the ALDI SÜD/HOFER brand within the scope of varying, country-specific corporate appearances, have a contemporary design, and be suitable for use in a wide range of media. For this reason, a new logo has now been developed for the ALDI SÜD Group which incorporates the recognisable evolution of the existing logo as well as the growing dynamics of our business.