Motel One

Motel One

Description

Like the price. Love the design. – The multi-award-winning budget design hotel group Motel One has successfully positioned itself in Germany, Austria, Great Britain, Belgium, the Czech Republic, the Netherlands and Switzerland with 55 hotels and 14,600 rooms. Both industry connoisseurs and guests value the unique combination of high-quality furnishings, exclusive design highlights, high service standards and first-class inner-city locations at an attractive price.


Statement of the jury

Giving guests the feeling of a “permanent upgrade” is part of the unparalleled success story of the Motel One hotel chain, which offers a lot of hotel at comparatively affordable prices. However, this success was no accident, but the well-earned result of rigorous brand management that elegantly and holistically combined sophisticated architecture, high-quality design, motivated staff with an emphasis on guests’ comfort and well-being. Resting on one’s laurels is never an option. Rather, the company’s objective is to continuously improve and further develop itself and thus the Motel One band, ensuring that the brand always offers guests a new and compelling experience.

Excellence in Branding
Brand Innovation of the Year