Ledlenser

Description

Ledlenser is a manufacturer and worldwide supplier of high-quality torches and headlamps. Diverse application fields and the extensive product range, together with the new brand positioning made a relaunch of the Ledlenser website necessary. The new site visually captures “light” as the central element of the products and the brand, has a user-friendly navigation and presents the lamps in a setting close to reality.

Statement of the jury

The new Ledlenser website presents the products both visually and functionally in extremely high quality, with a fascinating, completely user-friendly approach, whereby the light cone was intelligently used as the central design element. A thoroughly successful website that makes the Ledlenser brand digitally tangible in a contemporary manner and appeals to consumers on an emotional level despite all the technology.