Swiss Life – Messeauftritt DKM 2016

Description

The Swiss Life presentation on the DKM took the form of an alpine hut in a Swiss winter landscape. The open stand concept with catering encouraged guests to linger and was intended to make our brand appear congenial and tangible. Cable car cabins and rooms in the hut were used as islands of calm and also for discussions. Our stand with its strong emotional association with Switzerland intended to convey the values of “authenticity”, “tradition”, “innovation” and “security”. Values for which Swiss Life stands.