Grömo

Description

How do you showcase a traditional brand for roof drainage that focuses on quality, functionality, aesthetics and innovation and regularly wins design awards? With an identity that confidently communicates all of this. Its most important components are the Grömo tinsmith’s star, high-quality product presentation in spacious layouts, incisive product descriptions, a distinctive orange and a tagline picked up by every roofer – “Grömo sends rain down the drain!”

Statement of the jury

While price is often the main selling point these days, Grömo has instead established itself as a premium brand. Clear, self-confident and friendly – in both the B2B and B2C areas. The decidedly casual claim masterfully iterates the brand’s goal and area of activity. A further decisive communications element is the typographical triad which quickly and clearly states the message. The clear and modern design ties the different communications channels together in a unified style across the various media, with orange acting as the dominant brand colour and ensuring a high degree of recognition. Lovely details like the branded sun cream and the energy bar for roofing workers show that the concept was drawn out to its logical conclusion. Extremely good brand work; something that remains rare in this industry.