LUCTRA®

LUCTRA®

Description

LUCTRA® is the new brand for individual workplace lighting. Its LED light, proven to be biologically effective, synchronises the person’s body clock, and so supports wellbeing and performance. The LUCTRA light can be individually adapted to the needs of the user and controlled using an intelligent touchscreen and via an app. Thus, light for the first time becomes a personal tool independent of the workplace.


Statement of the jury

The effect of light on humans is the consistent focus of the LUCTRA® brand communication. LUCTRA appeals thanks to its modern, simple design language and high-quality materials. This newcomer’s nicely descriptive name represents its technology and know-how and demonstrates its aesthetic approach both nationally and internationally. The new LUCTRA brand was smoothly developed out of the old one, which can look back at 95 years of tradition with its major presence on the European core markets. The positioning is also strictly in line with the new approach and is therefore perfectly prepared for a promising future market.

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